Mr. Mazen Hayek
Group Director of Commercial, PR & CSR, mbc, UAE
Mazen Hayek joined MBC Group in October 2006. His role as MBC Group’s Official Spokesman includes additional Commercial, PR & CSR managerial responsibilities, with the primary objective to nurture enduring and mutually beneficial relationships with key stakeholders, namely the Press/Media, Top Political/Business decision-makers, Advertisers/Brand guardians, Media Buying Units/Consultants, Suppliers and End-consumers; and Key Influencers. He is also an expert in Corporate Communications, Launch, Events and Crisis Management for new offerings, winner’s Announcements and Tours of top-rated global flagship TV shows in their local versions, namely: ‘Arab Idol’, ‘the Voice’ and ‘the Voice Kids’, ‘Arabs Got Talent’, ‘MBC The X Factor’, ‘Project Runway ME’, ‘Top Chef’, and others… incl.
Mazen Hayek is also a Board Member of “INJAZ Al-Arab”, part of the “Junior Achievement” Worldwide Network (since June 2012).
Prior to joining MBC Group, Mazen HAYEK was the Managing Director of Manning Selvage & Lee Public Relations (“MS&L/Dubai”), an entity of the Leo Burnett Group, MENA (part of the Multinational “Groupe Publicis” - France). During his tenure, HAYEK oversaw the Agency’s delivery of strategic PR/Corporate Comms. and Crisis Management counsel to a wide range of industry-leading clients and led MS&L’s regional office, overseeing a strong team of consultants.
Holder of a Bachelor of Arts (BA) degree in Political Science and Public Administration from the Université Saint-Joseph (USJ), Beirut-Lebanon, Mazen HAYEK is a former Master of Arts (MA) student in Political Studies at the American University of Beirut (AUB) – (pending thesis); and Université de Paris-I, Panthéon-Sorbonne.
In June 2013, HAYEK successfully completed the "High Potentials Leadership Program" (“HPLP”) at Harvard Business School (HBS), Boston – Massachusetts.