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What Does an Effective CSR Strategy Bring to Your Brand?

What Does an Effective CSR Strategy Bring to Your Brand?

It is hard to argue with Henry David Thoreau’s quote: “Goodness is the only investment that never fails.” However, many advocate against CSR practices regarding them as being a green-wash for malpractices, or pointless actions designed to deviate attention from cold selfless capitalist moves. It is true that some initial CSR campaigns were meaningless public relations activities rather than responses to true social and environmental concerns. ...
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