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How to Address Profitability in CSR Communications

How to Address Profitability in CSR Communications

The third “p” of triple bottom line clearly highlights the importance of “profitability.” However, it seems like many businesses are weary of discussing their CSR success in relation to financial success. Do you understand what it looks like to effectively communicate sustainability in pursuit of bolstering your brand image (and profits)?
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How to implement a successful corporate volunteering program

How to implement a successful corporate volunteering program

These days, many prospective employees are looking for more than a steady paycheck from future employers, instead seeking to balance professional development with creating social value.
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4 Reasons Why Your Brand Will Suffer Without CSR

4 Reasons Why Your Brand Will Suffer Without CSR

Corporate Social Responsibility (CSR) used to be viewed as the obligatory “giving back” of the big bad corporation. It’s how companies atoned for the sin of being a for-profit business. But that’s not exactly the case anymore. In a transparent, highly-connected world, there are now good companies and bad companies in the eyes of the public. Not just bad companies who try to make up for it with CSR.
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Future Proof for 2020: Do You Have the Top 5 Sustainability Skills to Survive?

Future Proof for 2020: Do You Have the Top 5 Sustainability Skills to Survive?

Last year, the World Economic Forum produced a report on the ‘Future of Jobs’, in which they outlined the 10 skills we’ll all be needing by 2020. I was revisiting this report recently for an executive coaching project I’m working on, and got to thinking about what their projections mean for the sustainability jobs market. How can sustainability professionals be 2020-ready? How can organizations future-proof their hiring strategies?
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Technology is killing jobs, and only technology can save them

Technology is killing jobs, and only technology can save them

In the recent presidential election, automation and robotics got a slight reprieve from the accusations that it has been the key driver in job losses in the United States. During the campaign, the conversation shifted, thanks largely to then-candidate Trump’s masterful scapegoating of Mexico and China, while calling out trade deals like NAFTA and the Trans-Pacific Partnership as clear and present threats to U.S. manufacturing.
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Purpose is broken. Here's how to fix it

Purpose is broken. Here's how to fix it

Brand purpose is not just a tagline; it's an existential statement about how your whole business works.
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B2B is dead. B4B is born.

B2B is dead. B4B is born.

How can you change a word, a preposition, 'to' and replace it with 'for' and call it a game changer?
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SIX WAYS BUSINESS CAN HELP DELIVER THE SUSTAINABLE DEVELOPMENT GOALS

SIX WAYS BUSINESS CAN HELP DELIVER THE SUSTAINABLE DEVELOPMENT GOALS

Transparency International is well-known for its advocacy of greater transparency and accountability in business and believes business plays an important role in ending the corruption that too often hurts the vulnerable and exacerbates poverty.
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Deadline 2030: Less than 5,000 days (and counting) to meet global goals

Deadline 2030: Less than 5,000 days (and counting) to meet global goals

New UN Secretary General to capital markets: Get on board with sustainable development
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What Is Marketing That Matters?

What Is Marketing That Matters?

Quick. Which of the following would you say best describes the traditional role of marketing in business?
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