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What Does an Effective CSR Strategy Bring to Your Brand?

What Does an Effective CSR Strategy Bring to Your Brand?

It is hard to argue with Henry David Thoreau’s quote: “Goodness is the only investment that never fails.” However, many advocate against CSR practices regarding them as being a green-wash for malpractices, or pointless actions designed to deviate attention from cold selfless capitalist moves. It is true that some initial CSR campaigns were meaningless public relations activities rather than responses to true social and environmental concerns. ...
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Nestlé Makes 20 Commitments to Society in the Region: First Regional Creating Shared Value Report

Nestlé Makes 20 Commitments to Society in the Region: First Regional Creating Shared Value Report

Nestlé’s legacy in the Middle East Region goes back to 1934. Throughout the years, it has gained people’s trust and has thus earned its reputation as the leading Nutrition Health and Wellness Company. Nestlé has the capacity and more importantly the determination to play a positive role in contributing to societal problems by embedding right actions and solutions. That’s why shared value strategy at Nestlé Middle East is reinforced with the un...
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CSR In SMEs: Values Becoming Valuable Once Shared

In an ever-changing world, re-thinking traditional concepts and frameworks is becoming a must, especially for the world of business where profit has always been the ultimate goal to attain. The economic aspect, although crucial, has lost its monopole making room for other pillars that a business should take into consideration in order to survive in a highly competitive market, where corporate reputation can build and ruin a business in a blink ...
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Preventive Healthcare: Towards a more sustainable healthcare system in Lebanon

Preventive Healthcare: Towards a more sustainable healthcare system in Lebanon

In recent years, the concept of Corporate Social Responsibly has attracted increased interest from both the general public and large corporations who continue to debate the merits of sustainable practices across a multitude of industries such as oil and gas, banking and construction. While people would expect the healthcare sector to take the lead among other industries in terms of CSR, health care institutions still lag behind most businesses w...
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Making CSR Matter: Companies should identify which areas to approach & why

CSR has been around for a long time now, at least thirty years. That’s longer than many of you who are reading this article have been in business; longer than some readers have been in life. It has made some significant progress in that time, going from a questionable business practice (at least according to some, especially in terms of return on investment) to being accepted by many as good for business, including the bottom line. In this CS...
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Measuring Impact  & Companies’ Response Towards a more efficient management of resources and results

Measuring Impact & Companies’ Response Towards a more efficient management of resources and results

Increasingly, social businesses and purely commercial ones are being aware of the importance of running, not only good social and environmental practices, but also of going beyond them, and playing a decisive role within the communities they work with. Implementing CSR and social programs in order to achieve these, comes in hand with measuring the real impact they have. Understanding it makes it possible to value the efforts and resources inves...
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Bringing Coherence to CSR Strategies: ISO 26000 Guidelines

When corporate social responsibility emerged as a concept in the 1960s, critics have argued that CSR distracts from the fundamental economic role of businesses, which is to make profit. However, following almost half a century of debate, most researchers have come to a different conclusion: companies that successfully align their social and environmental responsibilities with their business purposes and values can better mitigate risks, enhance ...
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The Golden Era of Renewable Energy: Does lower oil price mean prosperity for renewables?

The low price of oil we have seen in the past months is not new and it is at times surprising the level of unexpected turmoil it has generated among markets, consumers, and even some analysts. The world has seen this and lower prices before. Even in the 90’s with prices at $20 bbl and particularly during more recent times when in 2008/09 the price fell from $128 bbl to less than $40 bbl, the industry has been able to adapt and has learned to b...
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BANQUE LIBANO-FRANCAISE Sets an Example By Making the Most of Corporate Social Responsibility

Almost a decade ago, the majority of Lebanese banks were unfamiliar with the concept of Corporate Social Responsibility. It wasn’t until a few years back that most of the country’s financial institutions became aware of the significant impact that CSR can have on their profitability. Yet, only a few banks have actually moved beyond charitable donations and occasional initiatives toward fully incorporating CSR strategies into their daily busines...
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