Archive by author: The Market Mogul Return
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How Companies Bank On CSR

How Companies Bank On CSR

There is a phenomenon that has been growing for the last two decades – Corporate Social Responsibility (CSR). It is a business approach with a view to bringing business, social and environment developments to benefit all stakeholders. It is an innovative concept, aimed to transform people’s image of a corporation: from a perpetual money machine to a new social actor. It appeared in the second half of the 90s, kept growing and finally boomed aft...
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CSR: The Conundrum Of Standards

CSR: The Conundrum Of Standards

Corporate Social Responsibility (CSR) has become a recurring buzzword in sustainable business economics. In the transition towards more ethical business practices, companies are supposed to account for their negative impact on local communities, the environment and society at large. Thus, CSR is a useful marketing instrument to promote one’s positive operations and sensitise the masses to imminent issues.
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