Archive by author: Sustainable BrandsReturn
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3 Ways to Measure and Mobilize Corporate Culture to Scale Purpose, Profit

3 Ways to Measure and Mobilize Corporate Culture to Scale Purpose, Profit

As Jack Welch, longtime CEO of General Electric, has said, “no company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve it.”
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New Campaign Aims to Leverage Private Investment Capital to Help Achieve SDGs

New Campaign Aims to Leverage Private Investment Capital to Help Achieve SDGs

A new campaign is calling on investors and money managers everywhere to make their investments part of a “tremendous force for good in effecting positive change.” Launched by the Global Impact Investing Network (GIIN), the campaign asks investors and money managers to commit capital to impact investing efforts aimed at meeting the Sustainable Development Goals (SDGs, or Global Goals) agreed upon by the United Nations roughly one year ago.
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5 Commonly Missed Opportunities in Corporate Sustainability

5 Commonly Missed Opportunities in Corporate Sustainability

Sustainability has gone mainstream – or, at the very least, the desire to be seen as doing important work around sustainability and benefit from sustainability credentials has gone mainstream.
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Academia Meets Automotive: College Students and GM Unite to Boost Sustainability

Academia Meets Automotive: College Students and GM Unite to Boost Sustainability

General Motors created its first Student Sustainability Advisory Council this year to begin a new dialogue on sustainability. Composed of five graduate students from MIT, Penn State, Georgia Tech, University of Michigan and Stanford, the council provides fresh perspectives on sustainability at GM.
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