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Four Top Mistakes Experts See in Online CSR Communication

After a long and often tortuous process of collecting information and then drafting, reviewing, approving and proof-reading, there it is: the sustainability content ready for your website. And yet, when it seems that the hardest choices have been made, there it comes, the external opinion, the outside perspective. It’s the most unpredictable part of the process due to the variety of people out there with differing habits, expectations and opi...
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Values-Based Innovation: Meeting the Demands of the New Green Economy

If you ask 100 people to name a “green company,” many would rattle off solar and other renewable energy companies, environmentally friendly non-toxic cleaning supplies manufacturers, or perhaps organic farm delivery services.
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Lessons of CSR Leadership

Lessons of CSR Leadership

Three years back, when my CEO asked me to take on the project of tying together the various Outreach and Community programs that were going on within our organization under one umbrella CSR program, I thought…”Wow! Where do I start?”
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Studying a Growing Niche: What Does Being a CR or Sustainability Professional Mean?

Studying a Growing Niche: What Does Being a CR or Sustainability Professional Mean?

Corporate responsibility (or its sister concepts such as sustainability, corporate citizenship, and the like) may have won “the battle of ideas”, being awarded with the status of its own in business schools and having dedicated departments in the world largest companies, it still remains a tucked away exotic island compared to well established continents of other management disciplines, such as strategy or marketing.
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How the Banking Industry Could Shape the Future for Corporate Sustainability

How the Banking Industry Could Shape the Future for Corporate Sustainability

More and more each day, sustainability is becoming a crucial topic in the business world. To this extent, the UN Global Compact has specified four main principles for maintaining a sustainable business: human rights, labor rights, environmental protection and anti- corruption.
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