Archive by author: Responsible BusinessReturn
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Motivating Purpose for Sustainability

Motivating Purpose for Sustainability

In one of his many essays providing advice to young entrepreneurs, Y-Combinator co-founder Paul Graham says that instead of looking for startup ideas, one should be looking for problems. He goes to illustrate this with the examples of Apple, Yahoo, Google and Facebook, saying that none of them were initially meant to be businesses – they were things that their founders had built to solve a problem (specifically, in these cases, a problem that th...
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Putting Sustainability at the Heart of Small Businesses

Putting Sustainability at the Heart of Small Businesses

In these times of innovation and entrepreneurship, we often hear stories or read articles about how some people quit a corporate job to set up their own company. We watch documentaries and see news reports of how corporations are harming family businesses as they greedily seek to gobble up more profits. Or, on the contrary, we hear about how some wonderful corporations are teaming up with governments and non-profits to help overcome the biggest s...
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The Changing Landscape of  Social and Impact Investment

The Changing Landscape of Social and Impact Investment

In the late 19th century, many U.S. industrialists such as Andrew Carnegie, John Pierpont Morgan, and John D. Rockefeller, who, as a result of their exploitation and degradation of workers (including children), began to establish philanthropic trusts and foundations, with Rockefeller describing this social mission as a divinely inspired “business of benevolence.” As such, philanthropists of this time directed charitable gifts to civil society a...
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Does Social Marketing Work?

Does Social Marketing Work?

What comes to mind when the term corporate social responsibility (CSR) is sounded off? There’s a lot of noise around this business opportunity, but a lot of business owners either view it as a passing fad or an unnecessary external pressure. However, the truth is that it’s very important to the overall health of your organization – especially from a marketing and branding perspective. Brands such as Coca-Cola, Marlboro, Dettol etc that touc...
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Aiming For A Sustainable World With The Internet Of Things

Aiming For A Sustainable World With The Internet Of Things

As the Internet of Things (IoT) becomes real and part of everyday life, consumers are wanting to interact with a large amount of input and content, control a wide range of devices and navigate complex user interfaces – effortlessly. In about 4-5 years, there will be 50 billion “things” connected to the Internet of Things. It is estimated that convergence of machines, data, and analytics will become a $200 billion global industry over the next ...
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Thinking Differently  About Sustainability

Thinking Differently About Sustainability

When the world came together in September 2015 and adopted the Sustainable Development Goals (SDGs), it put into action a roadmap to achieving a better world by 2030. The SDGs can be thought of as a comprehensive checklist for development; a blueprint for our children’s future. They issue a call to action for schools and education, for well-functioning health systems, for access to sustainable energy, food security, water and sanitation, along w...
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COP21: A Halt to  Climatic Disruption?

COP21: A Halt to Climatic Disruption?

The two-week COP21 climate conference in Paris (also known as the 21st Conference of Parties to the United Nations Framework Convention for Climate Change, or UNFCC) ended on Saturday 12 December with a historical and legally binding universal agreement covering 195 countries, which provides a framework for voluntary efforts to significantly reduce carbon emissions starting 2020. The purpose of this conference was to develop a binding agreement ...
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Global Progress for Lasting Impact 2014 ESG Impact Report Outlines Stewardship

Global Progress for Lasting Impact 2014 ESG Impact Report Outlines Stewardship

The Goldman Sachs Group, Inc. is a leading global investment banking, securities and investment management firm that provides a wide range of financial services to a substantial and diversified client base that includes corporations, financial institutions, governments and high-net-worth individuals. Founded in 1869, the firm is headquartered in New York and maintains offices in all major financial centers around the world. Goldman Sachs have be...
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Establishing the New Business Language

Establishing the New Business Language

A strategic approach to CSR is increasingly important to a company’s competitiveness. It can bring benefits in terms of innovation, cost savings, brand differentiation, and employee and customer engagement. Most importantly, embedding CSR into the corporate strategy can help save brand reputation. Therefore, CSR is a must for every company that aims at maintaining good market share while making good profits.
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Waste Management: An Opportunity for the  Private Sector Strategies for integrated waste management practices

Waste Management: An Opportunity for the Private Sector Strategies for integrated waste management practices

One challenge that almost all cities share is sustainable waste management. Urbanization, rapid population growth, higher product consumption rates are all resulting in a vast increase in the quantity of waste generated. Meanwhile, communities are becoming more alert on the importance of living in a waste free environment and enjoying the natural resources that our planet Earth has to offer.
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