Archive by author: Responsible BusinessReturn
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How to Link SDGs  to Business Strategy

How to Link SDGs to Business Strategy

Today, more than ever, the private sector has been showing greater interest to further educate, inspire and advocate on how to best incorporate the Sustainable Development Goals (SDGs) into their practices, indexes, and standards. There is no doubt that the achievements of the SDGs require consistent involvement, dedication and a clear strategy to strengthen business awareness and stimulate action to advance sustainable business and contributions...
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Innovation for  Sustainability: Delivering the Promise of a Sustainable World

Innovation for Sustainability: Delivering the Promise of a Sustainable World

Many companies today consider corporate social responsibility (CSR) initiatives as representing opportunities for more efficient management of their human resources and supply chain to achieve improved competitive advantage. Recent trends suggest that more and more companies are adopting CSR approaches to help ensure efficiency, stimulate innovation, and create continued organizational growth. In this environment, innovation can be regarded as be...
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CSR Europe's SDGs Masterclass : Linking SDGs  to Business Strategy

CSR Europe's SDGs Masterclass : Linking SDGs to Business Strategy

Today, more than ever, the private sector has been showing greater interest to further educate, inspire and advocate on how to best incorporate the Sustainable Development Goals (SDGs) into their practices, indexes, and standards. There is no doubt that the achievements of the SDGs require consistent involvement, dedication and a clear strategy to strengthen business awareness and stimulate action to advance sustainable business and contributions...
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Motivating Purpose for Sustainability

Motivating Purpose for Sustainability

In one of his many essays providing advice to young entrepreneurs, Y-Combinator co-founder Paul Graham says that instead of looking for startup ideas, one should be looking for problems. He goes to illustrate this with the examples of Apple, Yahoo, Google and Facebook, saying that none of them were initially meant to be businesses – they were things that their founders had built to solve a problem (specifically, in these cases, a problem that th...
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Putting Sustainability at the Heart of Small Businesses

Putting Sustainability at the Heart of Small Businesses

In these times of innovation and entrepreneurship, we often hear stories or read articles about how some people quit a corporate job to set up their own company. We watch documentaries and see news reports of how corporations are harming family businesses as they greedily seek to gobble up more profits. Or, on the contrary, we hear about how some wonderful corporations are teaming up with governments and non-profits to help overcome the biggest s...
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The Changing Landscape of  Social and Impact Investment

The Changing Landscape of Social and Impact Investment

In the late 19th century, many U.S. industrialists such as Andrew Carnegie, John Pierpont Morgan, and John D. Rockefeller, who, as a result of their exploitation and degradation of workers (including children), began to establish philanthropic trusts and foundations, with Rockefeller describing this social mission as a divinely inspired “business of benevolence.” As such, philanthropists of this time directed charitable gifts to civil society a...
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Does Social Marketing Work?

Does Social Marketing Work?

What comes to mind when the term corporate social responsibility (CSR) is sounded off? There’s a lot of noise around this business opportunity, but a lot of business owners either view it as a passing fad or an unnecessary external pressure. However, the truth is that it’s very important to the overall health of your organization – especially from a marketing and branding perspective. Brands such as Coca-Cola, Marlboro, Dettol etc that touc...
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Aiming For A Sustainable World With The Internet Of Things

Aiming For A Sustainable World With The Internet Of Things

As the Internet of Things (IoT) becomes real and part of everyday life, consumers are wanting to interact with a large amount of input and content, control a wide range of devices and navigate complex user interfaces – effortlessly. In about 4-5 years, there will be 50 billion “things” connected to the Internet of Things. It is estimated that convergence of machines, data, and analytics will become a $200 billion global industry over the next ...
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Thinking Differently  About Sustainability

Thinking Differently About Sustainability

When the world came together in September 2015 and adopted the Sustainable Development Goals (SDGs), it put into action a roadmap to achieving a better world by 2030. The SDGs can be thought of as a comprehensive checklist for development; a blueprint for our children’s future. They issue a call to action for schools and education, for well-functioning health systems, for access to sustainable energy, food security, water and sanitation, along w...
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COP21: A Halt to  Climatic Disruption?

COP21: A Halt to Climatic Disruption?

The two-week COP21 climate conference in Paris (also known as the 21st Conference of Parties to the United Nations Framework Convention for Climate Change, or UNFCC) ended on Saturday 12 December with a historical and legally binding universal agreement covering 195 countries, which provides a framework for voluntary efforts to significantly reduce carbon emissions starting 2020. The purpose of this conference was to develop a binding agreement ...
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