Archive by author: Julia Lieser Return
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CSR & Risk: Identifying, understanding and reducing business risks

Businesses are increasingly integrating CSR and sustainability within their organizations, not only because the business case is clear but also as a means to reduce business - risks. Companies can face severe negative impacts when opting not to integrate sustainability into their business operations. Choosing not to can increase business risks at a wide scale in terms of costliness and hampered revenues which can significantly disadvantage a com...
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CSR in EUROPE: Collective action for sustainable growth

CSR in EUROPE: Collective action for sustainable growth

The financial instability shadowing the Eurozone since the 2008 financial crisis continues to plague the economic fabric of the Union. We have witnessed multiple nation bailouts which were largely the result of financial mismanagement and negligence. Cyprus was the fifth country to be bailed out since Greece in 2012 while pressure continues to build on other member states such as Portugal.
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Budgeting on CSR: Make it a rewarding investment beyond monetary valuations

There are no strict rules about setting CSR Budgets, however there is a general consensus that says investing 2-3% minimum of an organizations profits makes good business sense. A good example of country legislation supporting this is India, which has recently introduced a company law into the private sector that makes CSR policy, and recommends companies to spend 2% of the profits on social and environmental activities. However most countries in...
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Greenwash Loud Bark, No Bite

Greenwash Loud Bark, No Bite

Environmental sustainability has formed the core of a new public discourse, putting pressure on corporations to perform environmentally and respond to claims that they are actively contributing to climate change. As a result, numerous companies now take an active role in environmental engagement. Increasingly, a firm’s commitment to the natural environment is becoming part of a corporations existence and is notably taking a prominent role i...
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Heading to Rio: Driving Sustainability Forward

In June 2012, Brazil will host the United Nations Conference on Sustainable Development also known as the Rio +20. The conference brings together governments, international institutions and major groups to assess progress towards internationally agreed sustainable development goals, rethink economic growth, and secure the collective commitment needed to drive national and international action to end poverty and environmental deterioration. Rio...
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Banks’ Ego and the Era Beyond Greed

The 2008 financial crisis shook the very foundations of capital markets, bringing the global economy to the brink of collapse. The meltdown triggered long needed reflection about the morality of markets. Since then, politicians and the public have come to interpret “greed” as a principle culprit in the fiasco. On the surface, unregulated speculation and distorted organizational goals by banks gave way to unethical lending practices and be...
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The Human Brand: Aligning marketing strategy & social causes

The Human Brand: Aligning marketing strategy & social causes

Edelman’s ‘good-purpose’ study in 2010 found that 64% of global consumers believe it is no longer enough for corporations to give money; they must integrate good causes into their everyday business. With a growing consumer conscience of social and environmental issues coupled with consumers’ desire to see companies do more to address these issues, CRM has gained momentum by profitably combining social and commercial marketing goals and provi...
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