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THE ROLE OF CSR IN MARKETING AND BRANDING

THE ROLE OF CSR IN MARKETING AND BRANDING

What do you think about when you hear the term corporate social responsibility (CSR)? There’s a lot of noise around this business opportunity, but a lot of business owners either view it as a passing fad or an unnecessary external pressure. However, the truth is that it’s very important to the overall health of your organization – especially from a marketing and branding perspective.
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The Role of CSR in Marketing and Branding

The Role of CSR in Marketing and Branding

What do you think about when you hear the term corporate social responsibility (CSR)? There’s a lot of noise around this business opportunity, but a lot of business owners either view it as a passing fad or an unnecessary external pressure. However, the truth is that it’s very important to the overall health of your organization – especially from a marketing and branding perspective.
Read More