Archive by author: Teodora BerkovaReturn
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CSR & Brand Value: A more valuable brand is a by-product of CSR not its raison d’être

CSR & Brand Value: A more valuable brand is a by-product of CSR not its raison d’être

Without a doubt, the past decade has seen an increased private sector commitment to Corporate Social Responsibility (CSR) activities. According to KPMG’s latest Corporate Sustainability report, 95% of the world’s 250 largest companies currently report on their sustainability initiatives. The reasons why so many companies have stepped-up their CSR programs range from marketing incentives, to a moral rationale, to business leaders who have iden...
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Sustainable Banking: Industry game changer or marketing hook?

With the recent buzz surrounding CSR and ongoing global economic volatility, the banking industry has been quick to adopt initiatives under the rubric of corporate sustainability. Within and outside of the industry, the term “sustainable banking”, also known as green banking, is still somewhat vague, and can mean different types of strategies and activities. One stream of sustainable banking, which many US and European banks have already ta...
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